About Us

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About Us

The dream of starting our own bakery was probably first planted during our holidays in Melbourne in 1999, when we first set our eyes on those attractive cakes on display at the shopfront windows of many bakeries @ St Kilda. But it was just a dream without any conscious effort to make it happen.

It was not until many years later when changing circumstances made us think of Plan B for our career. And the dream of running our own bakery was slowly being “resurrected”.  

Our Plan B only became fully operational when we left the corporate world and officially launched our business in 2012. 

Our main focus has always been to produce quality artisanal bakes that allow us to achieve the desired taste and texture for our cakes and pastries which our customers would enjoy.

In fact, one important principal that shone through during our more than 10 years in this business is the importance of getting the taste and texture of our artisanal bakes right on a consistent basis, and when tastefully presented would bring much joy and satisfaction to our customers.

In short, you are getting the “real” deal for our cakes & pastries and at the same time, we are able to deliver happiness to you.

We would continue to stay focus without compromising on our principal, as the ultimate test is always in the taste of the pudding